65. Andrei Mincov: How To Protect Your Brand With Intellectual Property

If you want to build a real, defensible business it’s essential you consider intellectual property (IP).

IP such as trademarks, patents, and copyright help you protect your brand from ill-meaning competitors whilst at the same time increasing the value of your business.

In this week’s episode of the Brand Builder Show, we’re joined by trademark expert Andrei Mincov to break down the steps you need to take to ensure you’re fully protected on all fronts.

We talked about the different types of intellectual property, when you should pursue each one, and some common mistakes to avoid.

If you’re serious about building a long-lasting, sellable brand - this is a must listen episode!

Episode Links

• Andrei’s LinkedIn
• Explore Trademark Factory

Talking Points

00:00 Introduction to Guest: Andrei Mincov

01:14 Background of Andrei

06:00 Andrei’s favorite five

08:33 When should someone get a trademark, copyright, patent, etc

13:21 What to prioritize if you want to protect your business

17:58 Defining what is registerable

22:43 Andrei’s take on misspellings and brands that sound alike

23:55 Cost of registering your trademark

26:59 Countries within the scope of Trademark Factory’s services

30:49 When to protect your brand globally

34:10 3 benefits of getting a trademark

37:55 More about Trademark Factory and the services they offer

40:02 Where to find Andrei