If you want to build a real, defensible business it’s essential you consider intellectual property (IP).
IP such as trademarks, patents, and copyright help you protect your brand from ill-meaning competitors whilst at the same time increasing the value of your business.
In this week’s episode of the Brand Builder Show, we’re joined by trademark expert Andrei Mincov to break down the steps you need to take to ensure you’re fully protected on all fronts.
We talked about the different types of intellectual property, when you should pursue each one, and some common mistakes to avoid.
If you’re serious about building a long-lasting, sellable brand - this is a must listen episode!
00:00 Introduction to Guest: Andrei Mincov
01:14 Background of Andrei
06:00 Andrei’s favorite five
08:33 When should someone get a trademark, copyright, patent, etc
13:21 What to prioritize if you want to protect your business
17:58 Defining what is registerable
22:43 Andrei’s take on misspellings and brands that sound alike
23:55 Cost of registering your trademark
26:59 Countries within the scope of Trademark Factory’s services
30:49 When to protect your brand globally
34:10 3 benefits of getting a trademark
37:55 More about Trademark Factory and the services they offer
40:02 Where to find Andrei
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