There are more marketing channels available to eCommerce marketers than ever before, but some core strategies continue to stand the test of time.
One such strategy is Search Engine Optimization, often the non-sexy option in an industry searching for quick wins.
However, for those willing to put the work in and have the patience required, the benefits of eCommerce SEO are well worth the wait.
In this week’s episode of the Brand Builder Show, we’re joined by eCommerce SEO expert Louis Smith.
We talked about:
If you want to build an organic traffic channel that continues to compound over time (so the work you do today is still working for you in years to come), then this is a must-listen episode.
00:00 Introduction to Guest: Louis Smith
02:05 Background of Louis
05:54 Louis’ favorite five
08:17 What makes SEO a powerful channel?
09:53 SEO Strategy that a beginner can adapt
12:15 What topical authority means
13:55 Content strategy that a brand should have when there are not a lot of informational topics behind their products
16:33 Things you can do to make sure site speed is good on Shopify
20:05 Good site structure that will help for SEO purposes
26:09 Link building in SEO
29:31 What brand owners should be aware of in Shopify
33:25 Louis’ take on AI
37:49 Theme that’s going to help with SEO
39:16 Where to find Louis
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