When launching a new brand, a lot of eCommerce entrepreneurs assume the best (and perhaps only) way of reaching a large number of their target audience is through paid advertising.
In this week’s episode, though, we sit down with Erica Rankin who has generated hundreds of thousands of dollars for her startup cookie dough brand purely through organic marketing.
She breaks down her strategy for building an audience on platforms like TikTok, and also delves into why building a personal brand can be such an asset for brand owners - even if you have nothing to sell.
This is a great conversation with an inspiring entrepreneur that will give you lots of takeaways to put into your business. Enjoy!
00:00 Introduction to Guest: Erica Rankin
00:56 Background of Erica
03:28 Erica’s favorite five
07:00 How Bro Dough started and how it grew
09:39 Challenges in selling refrigerated food brands
11:48 Fund-raising for business growth
15:38 Why go for organic content vs paid marketing
19:12 TikTok vs other marketing channels
20:45 Erica’s strategy for collecting emails on TikTok
24:45 Building TikTok community
28:16 Tips to reach different countries when posting from another country in TikTok
29:26 Importance of Personal Branding
32:42 Being present and connecting with people on LinkedIn
37:10 Common mistakes on LinkedIn Contents
39:16 Where to find Erica
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