64. Erica Rankin: Growing A 6-Figure Cookie Brand w/ Organic Marketing

When launching a new brand, a lot of eCommerce entrepreneurs assume the best (and perhaps only) way of reaching a large number of their target audience is through paid advertising.

In this week’s episode, though, we sit down with Erica Rankin who has generated hundreds of thousands of dollars for her startup cookie dough brand purely through organic marketing.

She breaks down her strategy for building an audience on platforms like TikTok, and also delves into why building a personal brand can be such an asset for brand owners - even if you have nothing to sell.

This is a great conversation with an inspiring entrepreneur that will give you lots of takeaways to put into your business. Enjoy!

Episode Links

• Check out Bro Dough
• Connect with Erica on LinkedIn

Talking Points

00:00 Introduction to Guest: Erica Rankin

00:56 Background of Erica

03:28 Erica’s favorite five

07:00 How Bro Dough started and how it grew

09:39 Challenges in selling refrigerated food brands

11:48 Fund-raising for business growth

15:38 Why go for organic content vs paid marketing

19:12 TikTok vs other marketing channels

20:45 Erica’s strategy for collecting emails on TikTok

24:45 Building TikTok community

28:16 Tips to reach different countries when posting from another country in TikTok

29:26 Importance of Personal Branding

32:42 Being present and connecting with people on LinkedIn

37:10 Common mistakes on LinkedIn Contents

39:16 Where to find Erica