80. Driving Profitable Growth With Facebook Ads w/ Nigel Thomas

Facebook ads have changed more than the weather in recent years, yet there are eCommerce brands that continue to drive incredible growth by mastering the platform.

In this week’s episode, we’re joined by Nigel Thomas who is the CEO of Alpha Inbound, an agency working with 7 and 8-figure DTC brands. 

In the episode, we talked about the three key levers that impact ad performance: creatives, landing pages, and increasing average order value.

Enjoy!

Episode Links

• Find Nigel on LinkedIn

Additional Resources

• Get our weekly Brand Builder Newsletter

Talking Points

• 00:00 - Introduction to Guest: Nigel Thomas
• 01:53 - Nigel’s Background
• 09:28 - Dynamics of Facebook Advertising
• 16:49 - Importance of Having Good Creatives
• 20:43 - Utilizing User Generated Content as Creative
• 25:43 - How to Combat the Rise of Advertising Costs
• 27:17 - Optimizing Landing Page For Conversion
• 29:44 - Increasing Average Order Value
• 32:29 - Other Key Metrics That Make Up A Successful Advertising Funnel
• 35:02 - Return on Ad Spend vs Marketing Efficiency Ratio
• 39:08 - Improving Retention and Increasing Customer Lifetime Value
• 42:49 - How to Connect with Nigel