87. Selling Millions Of Whoa Dough Bars Per Year w/ Todd Goldstein

Todd Goldstein founded Whoa Dough just a few short years ago and now sells millions of healthy snack bars per year.

What started with a vision to create a healthy snack he and his kids can enjoy has turned into a fast-growing national brand.

In this interview, we dove into exactly how he’s done it and talked about product development, branding, marketing, building teams, staying lean, and a whole lot more.

Enjoy!

Episode Links

• Buy some Whoa Dough
• Connect with Todd on LinkedIn

Additional Resources

• Get our weekly Brand Builder Newsletter

Talking Points

• 00:00 - Introduction to Guest: Todd Goldstein
• 00:40 - Todd’s Background
• 01:09 - Story Behind Whoa Dough
• 03:05 - Crafting a Gluten-Free Product
• 07:44 - Obtaining Food Product Certifications
• 09:59 - Whoa Dough Branding
• 13:05 - Getting the First Sale
• 15:54 - Whoa Dough Growth and Expansion
• 17:46 - Building the Team
• 19:48 - Raising Capital to Fuel Accelerated Growth
• 20:46 - Finding a Product Manufacturer
• 22:39 - Other Challenges that Whoa Dough Faced
• 25:52 - Business Outlook for Whoa Dough
• 27:21 - Final Advice For Entrepreneurs 
• 28:02 - Where to Find Whoa Dough and Todd