84. Driving Clicks & Conversions On Amazon w/ Daniela Bolzmann

There are three core metrics that define success on Amazon:

• Impressions…
• Clicks…
• …and conversions

If you can master driving all three, you can master selling on Amazon.

In this week’s episode of the Brand Builder Show, we’re joined by Daniela Bolzmann from Mindful Goods.

Daniela is a sharp operator who runs her own brand while also working with a number of high-profile, successful clients.

As you’ll hear in this episode, she talks a lot of sense and shares a lot of wisdom.

Enjoy!

Episode Links

• Check out Mindful Goods

Additional Resources

• Get our free weekly eCom Memo

Talking Points

• 00:00 - Introduction to Guest: Daniela Bolzmann
• 01:49 - Daniela’s Background and eCommerce Journey
• 04:53 - Challenges in a Consumable Business Setup
• 06:04 - Managing Business in the States from Abroad
• 07:33 - Dealing with Overwhelm and Prioritization
• 11:48 - Amazon’s New Review Badge Impact
• 15:48 - Image Tag Testing and Amazon Experiments
• 16:25 - Amazon Creator Program
• 18:22 - Audit Listing Process
• 21:02 - SEO Optimization
• 22:21 - Testing Main Image
• 25:13 - Frequency of Changes and Over-Optimization
• 29:31 - Content Optimization and User-Generated Content
• 31:34 - Enhancing Clicks on Amazon Listings
• 33:30 - Common A+ Content Mistake and Strategy
• 37:13 - Daniela’s Inspirational Brands
• 39:25 - Where to Find Daniela and Mindful Goods