58. Maxence Roy: Building & Selling A Supplements Brand

In this week’s episode of the Brand Builder Show we’re joined by Maxence Roy.

Maxence launched a supplement brand in 2019 which he then went on to sell for six figures. He is now head of product development for an 8-figure aggregator and has a wealth of knowledge to share. 

In this episode, we walked through his journey from launch to exit, including the highs and lows of the eCommerce journey.

We also talked about how new sellers can go about launching into a competitive space like supplements. There are some great tips in this one, so take a listen today!

Episode Links

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Talking Points

00:00 Introduction to Guest: Maxence Roy

01:01 Background on how Maxence started in eCommerce

04:08 Maxence's favorite five

06:15 Maxence shares about supplements as his niche

09:21 Competitions in selling supplements

13:50 Maintaining profitability amidst competition

16:10 How to market your Amazon listing to increase the perceived value

20:59 Tips on how to start a supplement brand

25:25 Where Maxence got his supplies

26:58 When to sell your brand

28:18 Process of selling through Empire Flippers

30:37 Sharing the lessons Maxence learned from selling his business

32:27 Backstory of selling as an aggregator to working for an aggregator

38:12 Where to find Maxence Roy