86. Expanding Internationally In 2024 & Beyond w/ Jana Krekic

International expansion presents a lot of opportunity for eCommerce brands to grow revenue without having to grow SKU count.

But if you’re not careful it can be a costly exercise and result in missed opportunity.

So in this episode of the Brand Builder Show, we talk to Jana Krekic, founder of YLT Translations.

Jana and her team have helped over 3000 brands expand internationally and are certified industry experts.

In the episode we talked about which marketplaces are worth expanding to (and which aren’t!), best practices for expansion, and what the future might hold for the global opportunity.

Enjoy!

Episode Links

• Find out more about YLT Translations
• Connect with Jana on LinkedIn

Additional Resources

• Get our weekly Brand Builder Newsletter

Talking Points

• 00:00 - Introduction to Guest: Jana Krekic
• 00:54 - Jana’s Background
• 02:17 - Building and Expanding a Team
• 06:05 - Venturing into the European Market
• 13:44 - The Pitfalls of Using Google-Translated Content for Listings
• 19:55 - Effective Management of PPC Campaigns in Europe
• 22:07 - Translating Images for International Markets
• 25:07 - Translating Listings for Marketplaces Beyond Europe
• 31:53 - Insights into the Future of E-commerce, Globally and Internationally
• 34:25 - Strategies for Rolling Out Products in European Markets
• 37:03 - Leveraging Tax and Shipping Services
• 38:11 - Jana’s Recommended eCommerce Services
• 39:44 - Exploring YLT Translations and How to Connect with Them