61. Mike Beckham: Brand Strategy, Entering Retail, Visionary Leadership & More

Simple Modern is one of the great success stories of Amazon-first brands. 

Starting in 2016 and now generating nine figures in revenue per year, it has been some growth trajectory for the Oklahoma-based startup.

In this week’s episode of the Brand Builder Show, we got the honor of sitting down with co-founder and CEO Mike Beckham.

It was a fascinating conversation where we talked about:

• How the Simple Modern brand strategy evolved
• What getting your products into retail involves
• The necessity of good leadership in growing a strong business
• Why business owners need to offer more than just money to motivate a team
• What Mike would do if he had to start all over again
• And a bunch more!

Episode Links

• Check out Simple Modern
• Connect with Mike on Twitter
• Episode 31 with Mike’s co-founder Bryan

Talking Points

00:00 Introduction to Guest: Mike Beckham

00:57 Background of Mike Beckham and Simple Modern

04:38 Origin of Simple Modern

15:50 Financials in the first two years

24:42 Simple Modern’s journey to Retail

31:14 Transition to Amazon Pre-Covid and Mike’s challenging times as a leader

36:44 How to come up with a vision for your business and track your progress

44:01 Incentivizing people and winning with the company

48:12 Leadership advice for new entrepreneurs