60. Abby Hehemann: AI & Data-Driven Email Marketing For eCommerce

It’s no secret that a solid email marketing strategy is a must for any eCommerce brand that wants to maximize revenue and be successful over the long term.

But with the world of eCommerce changing so rapidly, how can operators utilize new data and AI technologies to stay ahead of the competition?

In this week’s episode of the Brand Builder Show, we’re joined by Abby Hehemann from Get Response - one of the email marketing industry’s leading tools - to talk through these issues.

We talked about how eCommerce operators can:

• Leverage AI tools to speed up their email workflow
• Interpret “big data” to optimize email marketing performance
• Stay on the cutting edge to maximize ongoing opportunities

And much more!

Episode Links

• Get Response
• Connect with Abby on LinkedIn

Talking Points

00:00 Introduction to Guest: Abby Hehemann

01:00 Background of Abby

04:58 Abby's favorite five

14:25 Data-driven approach to email marketing

19:46 Succeeding in email marketing for e-commerce businesses

23:45 AI Integration in email marketing

30:44 Can AI also help small brands in email marketing?

33:14 Utilizing personalization to grow the business

39:20 All about GetResponse and their services

43:04 Where to reach Abby Hehemann