Driving external traffic to Amazon listings is an essential strategy for the successful Amazon seller in 2023 & beyond.
The data that is now available to you can help you make educated marketing decisions to grow your Amazon sales quickly - but Amazon’s out of the box solution with its Attribution program is somewhat limited.
This week’s guest on the Brand Builder Show is Kfir Abud, co-founder of Attribution Insights.
In the episode, we talked about how Attribution works, some best practices for setting campaigns up, and some of the external traffic strategies you should be considering.
We also talked about what Kfir’s most successful clients are doing with external traffic right now.
00:00 Introduction to Guest: Kfir Abud 01:20 Background of Kfir Abud on e-commerce 02:47 Kfir’s favorite five 09:18 What is Attribution? How do sellers use it? 11:30 Weakness of Attribution vs Pixel 16:04 Campaigns on Attribution 19:02 Influencer Marketing 22:34 Best Practices on Attribution 25:25 Where do clients usually use Attribution? 28:01 Future of external traffic 32:40 Kfir’s choice of external traffic method 34:03 Where can people find Attribution Insights?
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