033 - Website Conversion Rate Optimization Secrets w/ Jon MacDonald

Welcome back to another episode of the Brand Builder Show! 

This week we’re joined by Jon MacDonald, founder of leading Conversion Rate Optimization agency The Good. 

In this episode we discussed what Jon has learnt about consumer behaviour and conversion rate growth from working with international brands like Adobe, Xerox, The Telegraph and The Economist.

Learn more from Jon:

• Jon’s book: Opting In To Optimization
• A collection of Jon’s website teardowns (absolute GOLD)

Helpful resourses:

• Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies)
• Follow Ben on Twitter

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Talking Points:

00:00 Introducing Jon

03:23 Roles in a CRO agency

07:45 Improving conversion rate

11:05 Common failings of new clients

15:43 Advice on navigational menu

18:45 Gaining customer’s trust

23:00 CRO checklist

25:20 Starting an Ecommerce site

31:30 Site testing from customer’s view