Welcome back to another episode of the Brand Builder Show!
This week we’re joined by Jon MacDonald, founder of leading Conversion Rate Optimization agency The Good.
In this episode we discussed what Jon has learnt about consumer behaviour and conversion rate growth from working with international brands like Adobe, Xerox, The Telegraph and The Economist.
Learn more from Jon:
Helpful resourses:
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Talking Points:
00:00 Introducing Jon
03:23 Roles in a CRO agency
07:45 Improving conversion rate
11:05 Common failings of new clients
15:43 Advice on navigational menu
18:45 Gaining customer’s trust
23:00 CRO checklist
25:20 Starting an Ecommerce site
31:30 Site testing from customer’s view
Welcome to this week’s episode of the Brand Builder Show! I sat down with Ashya McDonald who recently launched a swimwear brand with a...
Learn how Taylor Sanford sold $50k in pre-orders for his backyard game brand. Use code BRANDBUILDER to save 15% at https://premierspike.com/ Follow Premier Spike...
Welcome back to another episode of the Brand Builder Show! This week we’re joined by Carl Weische who is taking the eCommerce Twitter community...
