82. The Latest Amazon Advertising Strategies w/ Sammy Akthar

Amazon advertising is an ever-evolving platform that saves its best success for those who continue to evolve their learning at the same pace.

In this week’s episode of the Brand Builder Show, we’re joined by advertising expert Sammy Akthar.

Sammy has run his own brands and also manages a large number of high-volume brands and as such is on the cutting edge of what is working right now.

In the episode, we talked about the latest strategies he’s testing including a unique approach to organic ranking through geo-targeting.

Find out all about it in this week’s episode!

Episode Links

• Follow Sammy on YouTube

Additional Resources

• Get our weekly Brand Builder Newsletter

Talking Points

• 00:00 - Introduction to Guest: Sammy Akthar
• 00:55 - Sammy’s Background
• 02:01 - The Path to Agency Services
• 03:25 - Crafting a Coffee Brand
• 05:09 - Evolution of Amazon
• 09:02 - Defining Success: KPIs in Amazon Advertising Assessment
• 14:01 - Unlocking Conversion Benefits through Q&A
• 15:20 - Campaign Structure: Strategies for Optimization
• 20:07 - Geolocation's Role in Ranking Dynamics
• 24:10 - Strategies To Maximize ROI on Amazon
• 26:53 - Amazon's Changing Ecosystem
• 30:49 - Key Advice from Sammy
• 31:30 - Explore Sammy’s Podcast