71. Michael Facchin: Mastering Sponsored Brand Advertising On Amazon

If you’re selling on Amazon there’s every chance you’re using Amazon PPC to drive sales and increase organic visibility.

But, according to this week’s podcast guest, most sellers are missing out on big opportunities with Sponsored Brand advertising.

While Sponsored Products is the bread and butter of an Amazon PPC strategy, Sponsored Brands can add a significant amount of extra volume without being too complicated to set up.

In this episode, Ad Badger founder Michael Facchin talks us through best practices in getting Sponsored Brand advertising set up in order to quickly add 20-30% extra revenue to your business.

Episode Links

• Find out more about Ad Badger

Additional Resources

• Get our weekly Brand Builder Newsletter

Talking Points

00:00 Introduction To Guest: Michael Facchin

00:55 Ad Badger's History and Background on Amazon

03:55 Story behind the name "Ad Badger"

06:06 Effective brand strategy with sponsored ads in 2023

10:18 How soon should a new seller start sponsored brands?

13:30 Case study: Recommended approach to improve ACOS

17:23 Integrating sponsored brand ads into a campaign structure in terms of promoting keywords

22:36 Landing page - store page vs product page

29:36 Custom images for Amazon spotlight ads

32:08 Where do you see Amazon PPC going?

34:56 What's your #1 Amazon tip for sellers to take away?

37:45 Where can people find out more about you?