037 - How The Halo Effect Can Help Grow Your Amazon Sales w/ ZonGuru’s Jon Tilley

Welcome back to another episode of the Brand Builder Show! 

This week we’re joined by Jon Tilley the co-founder of popular Amazon tool ZonGuru.

In this episode we discussed:

• How to choose the right keywords and initiate the “Halo Effect” for your Amazon products
• How to launch products in competitive niches
• What your first 12 months should look like to succeed when launching on Amazon.

Thank you to Jon and the team for offering a FREE listing analysis report, just head here to grab yours: https://zonguru.link/brandbuilder2107

Follow ZonGuru’s Rate Your Hack series on Instagram: https://www.instagram.com/zonguru

Helpful resourses:

• Subscribe (free) to the Brand Builder Weekly (latest eCom news & strategies)
• Follow Ben on Twitter

If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!

Talking Points:

00:00 Introducing Jon

06:06 Contextual SEO

08:52 Halo Effect Method

12:49 Writing your listing

18:08 First 12 months success

22:47 VC funding

25:44 ZonGuru Tools

33:57 Dealing with competition

37:18 What’s next for ZonGuru