Welcome to this week’s episode of the Brand Builder Show where we are joined by Rael Cline. Rael is the founder of Nozzle - a tool that helps Amazon sellers understand the journey of their customers in order to be able to reduce acquisition cost and increase customer lifetime value.
Key Topics:
Explore Nozzle:
Connect with Us:
Useful Resources:
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Talking Points:
00:00 Ben talks about Rael Cline
01:56 Rael talks about himself
06:50 Understanding your customer’s purchasing behavior
10:01 Why Rael chose Amazon
15:40 Biggest challenges for sellers in accessing customer data on Amazon
22:57 What is the primary use case for Nozzle?
24:31 How much can I pay to acquire a new customer on Amazon?
25:40 Profitability vs. Growth
34:54 Increasing the customer lifetime value
39:41 How do you adjust your customer acquisition cost?
43:15 Future plans for Nozzle
It’s not every day you get to sit down and talk with the CEO of a 9-figure eCommerce business. However, this week I did!...
When it comes to selling on Amazon, data is king. If you want to succeed, you have to be willing to get in the...
Every Amazon seller and eCommerce brand builder knows that one of the biggest challenges when growing your business is cash flow. How do you...
