020 - Powerful Data Insights Most Amazon Sellers Ignore w/ Rael Cline

Welcome to this week’s episode of the Brand Builder Show where we are joined by Rael Cline. Rael is the founder of Nozzle - a tool that helps Amazon sellers understand the journey of their customers in order to be able to reduce acquisition cost and increase customer lifetime value.

Key Topics:

• Why understanding customer acquisition cost is becoming more and more important on Amazon
• How the lifetime value of a customer impacts our marketing efforts on Amazon
• How Amazon aggregators are viewing customer metrics when making acquisitions

Explore Nozzle:

>> Nozzle website

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Useful Resources:

• Explore Brand Builder University - content, courses & coaching to help you grow your brand.
• 50% Off Helium10 Software Suite
• Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
• Amazon Bookkeeping Made Easy
• Amazon Listings Done For You

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Talking Points:

00:00 Ben talks about Rael Cline

01:56 Rael talks about himself

06:50 Understanding your customer’s purchasing behavior

10:01 Why Rael chose Amazon

15:40 Biggest challenges for sellers in accessing customer data on Amazon

22:57 What is the primary use case for Nozzle?

24:31 How much can I pay to acquire a new customer on Amazon?

25:40 Profitability vs. Growth

34:54 Increasing the customer lifetime value

39:41 How do you adjust your customer acquisition cost?

43:15 Future plans for Nozzle