Welcome back to another episode of the Brand Builder Show!
This week we’re joined by Vitalii from Profit Whales, a full service PPC & marketing agency working with 7, 8 and 9-figure brands on Amazon.
We talked about the approach sellers should be taking with their Amazon PPC campaigns in 2022 and beyond, as well as covering advanced topics such as scaling campaigns, search term isolation, and placement bid adjustments.
We also discussed wider brand building strategies Vitalii and his team are using when driving off-Amazon traffic. All in all, an episode not to miss!
> Learn more about Profit Whales.
Helpful resources:
If you got this far, there’s a chance you enjoyed the episode… if so, please consider leaving a review - we really appreciate it!
Talking points:
00:00 Ben introduces Vitalii
00:44 Vitalii talks about how he started in the Amazon space
05:11 Vitalii and Profit Whales
10:52 Importance of keyword ranking on Amazon
13:31 Dealing with broad, generic keywords
17:29 Doing keyword isolation
25:04 On rising ad costs
31:58 Giving discount codes on Amazon
39:27 Vitalii’s recommendations when starting a campaign on Amazon
42:25 Why choose Profit Whales
Growing a food brand is no walk in the park, let alone growing one to $25m in sales. But that’s exactly what Will Nitze...
Simple Modern is one of the great success stories of Amazon-first brands. Starting in 2016 and now generating nine figures in revenue per year,...
Social commerce is fast developing into a sales channel that cannot be ignored by eCommerce brands. With TikTok Shop in particular picking up a...
