021 - First Product Failure To 7-Figure Amazon Seller w/ Robin Brown

Welcome back to another episode of the Brand Builder Show! This week we’re joined by Robin Brown. Having launched his first product only to find himself struggling against a saturated market, Robin dug deep and worked hard to build a real brand on Amazon. He recently hit 7 figures in annual sales and is building towards a significant exit.

Key Topics:

• How Robin split tests his products before he even sources them
• The keyword research deep dive approach behind his growth
• What specific actions Robin is taking to prepare for an exit in 2 years 

Connect with Robin on Twitter.

Connect with Us:

• BBU Instagram
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• YouTube
• Brand Builder Society Facebook Group

Useful Resources:

• Explore Brand Builder University - content, courses & coaching to help you grow your brand.
• 50% Off Helium10 Software Suite
• Free PPC Evaluation Tool - analyse your PPC performance against your top competitors.
• Amazon Bookkeeping Made Easy
• Amazon Listings Done For You

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Talking Points:

00:00 Ben talks about Robin Brown

01:28 Robin talks a bit about himself

03:59 First learning experience on Amazon

07:48 Doing it again on Amazon

13:55 Million dollar mark

18:56 Robin’s current team

21:30 Comparing first product launch vs. second product launch

25:48 Talking about Data Dive

29:01 Robin’s PPC strategy

32:25 Preparing for Q4

38:09 Advice to new Amazon sellers

42:15 Planning for the future

45:12 Where to find Robin