97. Taking An Amazon Business Omnichannel w/ Andrew Maffetone

Building a successful ecommerce brand should never be about winning on one channel, but instead being everywhere your customers are.

In this episode of the Brand Builder Show, learn how to take your Amazon business omnichannel with ecommerce growth expert Andrew Maffetone.

Subscribe to Andrew’s podcast: https://ecommshow.bluetuskr.com/ 

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Talking Points

• 00:00 - Introduction to Guest: Andrew Maffetone
• 01:09 - Andrew's eCommerce Background
• 04:29 - Understanding Omnichannel and Its Benefits for Amazon Sellers
• 07:04 - Considering the Right Stage for Amazon Sellers to Go Omnichannel
• 13:55 - Leveraging Amazon Success for Off-Amazon Growth
• 16:24 - Choosing Between Expanding Channels or Product Lines
• 19:03 - Approaching Omnichannel Strategy: Paid Ads vs. Organic
• 22:36 - Exploring Additional Channels Beyond Amazon and Own Website
• 25:16 - Exploring TikTok Shops
• 27:58 - Overcoming Challenges in the Omnichannel Journey
• 34:22 - Final Thoughts on Omnichannel Success
• 36:53 - Andrew's eCommerce Podcast and Where to Connect