94. Using Pre-Launch Sales To Fund Early Growth w/ Taylor Sanford

94. Using Pre-Launch Sales To Fund Early Growth w/ Taylor Sanford

The Brand Builder Show

94. Using Pre-Launch Sales To Fund Early Growth w/ Taylor Sanford

Nov 23 2023 | 00:37:14

00:00 / 00:37:14

Show Notes

Learn how Taylor Sanford sold $50k in pre-orders for his backyard game brand.

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Talking Points

00:00 - Introduction to Guest: Taylor Sanford
00:43 - Taylor's Background in eCommerce
03:44 - Navigating Challenges in a Unique Industry
05:40 - Assessing Product Potential: How to Know It Will Sell
08:46 - Insights into Product Development
11:47 - Timeline: From Product Development to the First Unit on Sale
14:17 - Achieving $50k in Pre-Orders
15:32 - Marketing Strategies for the Product
18:23 - Overcoming Logistics Challenges for European Expansion
22:24 - Expanding Reach and Finding New Customers
25:49 - Collaborating with Influencers and Sponsoring Athletes
31:43 - Advice for New Entrepreneurs
34:15 - Future Plans: What's Next in the Next 12 to 18 Months?
35:53 - Where to Connect with Taylor and Learn More About Premier Spike

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