91. TikTok Shop & Live Shopping Strategies w/ Hannah Wu & Stu Conroy

Social commerce is fast developing into a sales channel that cannot be ignored by eCommerce brands.

With TikTok Shop in particular picking up a lot of speed, the opportunities to reach new audiences are huge.

So, to talk through this key topic we invited Hannah Wu from live shopping marketplace Lollishop and Stu Conroy from eCommerce agency Highlands.

We talked about:

• What opportunities does TikTok Shop present
• Will live shopping catch on?
• How to work with influencers
• And much more

Enjoy!

Episode Links

• Learn more about Lollishop
• Learn more about Highlands

Additional Resources

• Get our weekly eCom Memo

Talking Points

• 00:00 - Introduction to Guests: Hannah Wu and Stuart Conroy
• 01:28 - Stu's eCommerce Background
• 02:31 - Hannah's eCommerce Journey
• 03:38 - Explaining Social Commerce
• 05:06 - The Potential of Social Commerce in Western Markets
• 08:26 - Exploring TikTok Shop Functionality
• 10:24 - Collaboration Dynamics with Creators on TikTok
• 18:13 - TikTok Direct Purchases
• 21:09 - Any Other Recommended Social Commerce Platform?
• 22:18 - Staying on Top of Trends in Social Commerce
• 25:22 - Live Shopping and Its Dynamics
• 26:43 - Expanding Globally with Social Commerce
• 27:44 - Exploring Lollishop and Where to Learn More
• 30:31 - Insights on Future Trends in Social Commerce
• 36:48 - Where to Connect with Our Guests