89. Building A Cosmetics Brand & Securing Shark Tank Investment w/ Fiona Chan

Fiona Chan is the founder of Youthforia, a cosmetics brand that specializes in makeup that’s actually good for your skin.

Youthforia has been growing like crazy since launching just a couple of years ago and even secured a Mark Cuban investment on Shark Tank recently.

In this episode, we talk about:

• Where the idea for Youthforia came from
• The challenges of cosmetic product development
• How Fiona got her first sale and continues to grow marketing efforts
• And of course; the Shark Tank experience

Episode Links

• Shop Youthforia
• Fiona’s LinkedIn

Additional Resources

• Get our weekly eCom Memo

Talking Points

• 00:00 - Introduction to Guest: Fiona Co Chan
• 00:44 - Fiona’s eCommerce Journey
• 01:30 - Conceptualizing, Innovating, and Developing Products
• 04:20 - Challenges of Innovating in an Established Market
• 05:45 - Collaboration with Manufacturers for New Products
• 06:43 - Safeguarding Unique Selling Points
• 07:27 - Establishing Strong Branding Principles
• 08:53 - Securing the First Sale
• 09:45 - Leveraging Influencer Marketing
• 11:32 - Exploring Youthforia’s Marketing Channels
• 15:39 - Pitching on Shark Tank
• 19:33 - The Impact of Appearing on Shark Tank
• 21:04 - Building the Youthforia Team and Operational Insights
• 21:40 - Navigating Growth Challenges
• 22:21 - Planning for Future Product Development
• 23:39 - Closing Insights for Entrepreneurs
• 24:29 - Where to Connect with Fiona and Explore Youthforia