76. Writing Product Listings That Convert w/ Emma Schermer Tamir

Your product detail pages are some of the most important digital real estate in your eCommerce business.

Small tweaks and conversion rate improvements can add thousands (or more) to your bottom line every year.

But what are the best ways to write an optimized product listing right now, in today’s market?

To talk this through in detail this week, we welcome Emma Schermer Tamir to the podcast.

Emma is the founder of Marketing By Emma and has helped over 1,500 clients create product listings that convert.

In the episode, we talked about:

• Writing great copy
• Carrying out in-depth market research
• Translating good copy into great images
• And much more!

Enjoy!

Episode Links

• Get a FREE listing audit from Emma

Additional Resources

• Get our weekly Brand Builder Newsletter

Talking Points

• 00:00 - Introduction To Guest: Emma Schermer Tamir
• 04:36 - Emma's Background
• 07:57 - Major changes impacting Amazon sellers' listing approach
• 11:35 - The synergy between copy and images
• 14:59 - Research process for listing creation
• 24:31 - Sequencing for conversion: Should copy or images come first?
• 31:27 - Differentiating main images and A+ Content inclusions
• 37:25 - Key mistakes frequently made by Amazon sellers
• 41:43 - The influence of AI on Copywriting businesses
• 46:09 - How Marketing by Emma can assist you?