54. Eric Bandholz: Building BeardBrand’s Organic Marketing Machine

It’s a huge honor to have a legend of the eCommerce space join us on the podcast this week Eric Bandholz.

Eric launched BeardBrand in 2012 in order to scratch his own itch and has since built it into one of the leading beard product brands in the world.

The real driver of success behind BeardBrand is its monstrous organic marketing efforts.

With over 2million YouTube subs, 600k TikTok followers and 1m+ monthly blog readers, BeardBrand drives almost all of its sales through organic channels.

In this episode Eric broke down how they started with each channel, and the approach you should take too, even if you’re a small brand just getting started.

We also finished up talking about how to find meaningful balance as an entrepreneur in the middle of hustle culture.

Enjoy!

Episode Links

• Buy some BeardBrand products

Talking Points

00:00 Introduction to Guest: Eric Bandholz 00:38 Backstory of BeardBrand 03:15 Eric's Favorite Five 07:04 Starting Out BeardBrand 14:27 How Organic Marketing Helped Grow The Business 16:00 Why Go For Organic Marketing? 17:55 How Paid Ads Worked For BeardBrand 19:50 Expanding To Other Countries 21:30 TikTok Marketing Strategy - What's Causing The Growth? 25:55 Importance of Bringing Value To Your Audience 28:20 Repurposing Content Across Different Platforms 30:01 BeardBrand Team 31:05 BeardBrand's Fulfillment 31:54 Building BeardBrand's SEO 37:04 What Does A Normal Week Look Like For BrandBeard's CEO? 41:31 Advice To Aspiring Entrepreneurs 44:15 Where Can People Find Out About BeardBrand